avatar_48x48
Contact BSI
Derrick Daye
813.842.2260 Email us

Author Archive

Brand Management

Why Satisfaction Is The Ultimate Product

By

Why Satisfaction Is The Ultimate Product

After the super bowl in February 2013, virtually every business publication had at least one article on the same, simple food item.

Read More
Brand Innovation

How To Satisfy Consumers With New Products

By

How To Satisfy Consumers With New Products

Too little time is spent thinking about how customers will decide whether a new product or service is a success.

Read More
Brand Innovation

How Brands Can Create Value Through Tradeoffs

By

How Brands Can Create Value Through Tradeoffs

A customer-centric lens allows companies to understand how they can make trade-offs to increase value. Deeply understanding customer demand allows you to shift from spending on unnecessary, overvalued attributes and invest in important jobs that the market under-appreciates and that will make a difference.

Read More
Brand Innovation

How Brands Can Wow Customers With Less

By

How Brands Can Wow Customers With Less

Costovation is a type of innovation that significantly compresses costs while still wowing customers. It’s about meeting or exceeding customer expectations with less.

Read More
Brand Management

Innovating With The Jobs To Be Done Concept

By

Innovating With The Jobs To Be Done Concept

Many companies try to innovate by looking backward. They focus on what they are already selling or doing and on how their customers currently behave. By focusing on jobs, you look deeper—at what really drives behavior.

Read More