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Customer Experience

Customer Experience Strategy In Times Of Crisis

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Customer Experience Strategy In Times Of Crisis

If the customer experience for your company hasn’t changed in the past year, you are unusual. In industry after industry, from consumer goods to B2B technology, the distancing, fear, and economic turbulence caused by the coronavirus are affecting the sales process, customer selection criteria, the way products and services are consumed, and even what customer service means. Designing experiences for the coronavirus world is a fundamentally different proposition than what people responsible for CX were doing just 13 months ago.

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Business Strategy

The Unsung Heroes Of Business Strategy

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The Unsung Heroes Of Business Strategy

We are trained to be solution-finders. In school, we are given questions and graded on the quality of our solutions. As we develop in our careers, management examines the solutions that we propose, not the questions that we have asked. For annual reviews, “performance” is usually defined as creating and implementing solutions rather than finding the best problems to tackle. We become wonderfully efficient at solving problems, even if they are the wrong ones to solve. Few kudos come from asking the right question.

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Brand Innovation

Why True Customer Motivations Are Often Missed

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Why True Customer Motivations Are Often Missed

In 1997, Harvard Business School Professor Clayton Christensen published his first seminal work, The Innovator’s Dilemma, which laid out a concept he termed “Disruptive Innovation.” It took a few years for the book to catch on, but eventually its tightly-reasoned, well-evidenced and counter-intuitive approach found deep resonance with innovators worldwide.

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Brand Management

6 Factors Behind Lasting Behavior Change

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Our work and home lives have been turned upside-down by COVID, and many businesses have had to find new ways to sell, service, and operate. Some of these changes – while jarring – may stick after the crisis recedes. But which ones? Will virtual learning become routine? Remote teams? Distance selling?

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Brand Management

6 Concepts For Competing Differently In Uncertainty

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6 Concepts For Competing Differently In Uncertainty

Many of us are reading more than usual these days – perhaps one of the scarce positive aspects of the COVID crisis. For business readers seeking inspiration on what comes after COVID that will enable The Great Reboot of their enterprise, here are two recommendations.

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