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Brand Research

Measuring Emotional Jobs To Be Done

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Measuring Emotional Jobs To Be Done

The modern Mini Cooper—offered in a variety of eye-popping colors—burst onto the scene in 2001 as a chic version of an old British classic. It quickly became a fixture in trendy urban neighborhoods around the globe. Today, nearly twenty years later, the car still hasn’t lost its freshness: demand for Minis has remained robust with annual sales increasing at a steady pace of 5.2% per year.

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Brand Innovation

Aligning Trends With Innovation Strategy

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Aligning Trends With Innovation Strategy

Recently I stressed the importance of looking outside your organization to bring in bold ideas and help you peel off any institutional blinders you may have acquired. Those aren’t the only reasons to keep an eye on the outside world, though.

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Brand Innovation

Creating Value With The Jobs To Be Done Theory

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Creating Value With The Jobs To Be Done Theory

Branding Strategy Insider helps marketing oriented leaders and professionals like you define and grow brand value. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Patrick, a Brand Marketer in Los Angeles, California who has this question about the Jobs To Be Done theory and it’s role in value creation.

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Brand Strategy For Startups

How To Gauge Interest In A New Product Concept

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How To Gauge Interest In A New Product Concept

One of the biggest uncertainties surrounding any new offering is whether customers will even consider buying it.

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Brand Innovation

Why Outside Perspectives Are Key To Creating Value

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How Outside Perspectives Help Create New Value

Many of the world’s largest companies have found ways to systematically bring in outside thinking. In large part, this is out of necessity.

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