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Brand Innovation

Why True Customer Motivations Are Often Missed

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Why True Customer Motivations Are Often Missed

In 1997, Harvard Business School Professor Clayton Christensen published his first seminal work, The Innovator’s Dilemma, which laid out a concept he termed “Disruptive Innovation.” It took a few years for the book to catch on, but eventually its tightly-reasoned, well-evidenced and counter-intuitive approach found deep resonance with innovators worldwide.

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Brand Management

6 Factors Behind Lasting Behavior Change

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Our work and home lives have been turned upside-down by COVID, and many businesses have had to find new ways to sell, service, and operate. Some of these changes – while jarring – may stick after the crisis recedes. But which ones? Will virtual learning become routine? Remote teams? Distance selling?

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Brand Management

6 Concepts For Competing Differently In Uncertainty

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6 Concepts For Competing Differently In Uncertainty

Many of us are reading more than usual these days – perhaps one of the scarce positive aspects of the COVID crisis. For business readers seeking inspiration on what comes after COVID that will enable The Great Reboot of their enterprise, here are two recommendations.

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Business Strategy

5 Steps To Business Reinvention

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5 Steps To Business Reinvention

We’ve seen how tech-oriented companies have thrived in the pandemic, from Amwell in telemedicine to Zoom in tele-everything. But what about the rest of the economy? One fast-growing pizza chain shows that Covid can create a Great Reboot for all kinds of industries. The story of this company – rooted in five key steps taken by leadership – holds lessons for all types of organizations seeking to use this moment as an opportunity for reinvention.

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Brand Innovation

5 Keys To Innovating A Future Of Value

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5 Keys To Innovating A Future Of Value

We are all innovators now.

Covid-19 demanded new behaviors if companies were to survive. Speed, ongoing adaptation, and multi-dimensional innovation became necessities overnight. And it worked! Amid all its hardships, 2020 witnessed perhaps the fastest pace of innovation the world has ever seen – from new business models to new forms of customer interaction, and a great deal more.

What’s changed? Here are five key principles from the pandemic that you can embrace to sustain and keep building up your innovation strengths:

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