avatar_48x48
Contact BSI
Derrick Daye
888.706.5489 Email us

Author Archive

Brand Strategy For Startups

How To Gauge Interest In A New Product Concept

By

How To Gauge Interest In A New Product Concept

One of the biggest uncertainties surrounding any new offering is whether customers will even consider buying it.

Read More
Brand Innovation

Why Outside Perspectives Are Key To Creating Value

By

How Outside Perspectives Help Create New Value

Many of the world’s largest companies have found ways to systematically bring in outside thinking. In large part, this is out of necessity.

Read More
Brand Management

Why Satisfaction Is The Ultimate Product

By

Why Satisfaction Is The Ultimate Product

After the super bowl in February 2013, virtually every business publication had at least one article on the same, simple food item.

Read More
Brand Innovation

How To Satisfy Consumers With New Products

By

How To Satisfy Consumers With New Products

Too little time is spent thinking about how customers will decide whether a new product or service is a success.

Read More
Brand Innovation

How Brands Can Create Value Through Tradeoffs

By

How Brands Can Create Value Through Tradeoffs

A customer-centric lens allows companies to understand how they can make trade-offs to increase value. Deeply understanding customer demand allows you to shift from spending on unnecessary, overvalued attributes and invest in important jobs that the market under-appreciates and that will make a difference.

Read More