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Customer Experience

Every Brand Should Take Its Customers Journey

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Every Brand Should Take Its Customers Journey

We often find that companies spend an inordinately small amount of time considering their offering from the customer’s point of view. In their defense, it is easy to be fixated by back-end and internal issues. But having this disconnect between company and customer is dangerous.

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Branding: Just Ask...

20 Strategies For Innovating Lower-Cost Business

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20 Strategies For Innovating Lower Cost Business

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Heather, a customer insights and innovation manager from Dallas, Texas who has this question about transformational innovation:

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Brand Management

Enlisting Suppliers To Strengthen Your Brand

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Enlisting Suppliers To Strengthen Your Brand

The mandate of prioritizing customer needs is well known, but of course customers are not the only participants in your organization’s ecosystem and not the only ones that can influence the success of your brand.

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Brand Growth

Why Venture Capitalists Dominate New Markets

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Why Venture Capitalists Dominate New Markets

The success of the Venture Capital (VC) industry is staggering.

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Brand Growth

Competitive Strategy For Developing Markets

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Competitive Strategy For Developing Markets

Traditional competitive strategy involves beating rivals on key selling points that matter deeply to a brand’s most important customers.

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