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Author Archive

Brand Growth

Why Venture Capitalists Dominate New Markets

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Why Venture Capitalists Dominate New Markets

The success of the Venture Capital (VC) industry is staggering.

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Brand Growth

Competitive Strategy For Developing Markets

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Competitive Strategy For Developing Markets

Traditional competitive strategy involves beating rivals on key selling points that matter deeply to a brand’s most important customers.

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Brand Innovation

Why Brand Innovation Incubators Fail

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Why Brand Innovation Incubators Fail

Why do corporate innovation incubator programs often begin with such fanfare, only to die quietly a few years later?

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Brand Innovation

How Brands Find New Markets For Growth

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How Brands Find New Markets For Growth

The person tasked with moving a company into new markets is on the receiving end of a firehose.

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Brand Innovation

8 Requirements For New Market Success

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8 Requirements For New Market Success

Why is it that some great ideas take forever to take root, whereas others flourish fast?

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