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Author Archive

Brand Innovation

10 Obstacles To New Product Success

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10 Obstacles To New Product Success

Many obstacles can slow the spread of new products and services, we’ve identified ten of the most common and categorized them as obstacles to adoption and obstacles to use. Will they or do they impact your new offering?

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Brand Research

In Brand Research Context Is King

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In Brand Research Context Is King

With all the talk about self-driving cars and connected-home innovations, it would be easy to forget that Google began as just a search engine—and a simple search engine at that.

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Business Strategy

5 Step Guide To Crafting A Well-Defined Strategy

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5 Step Guide To Crafting A Well-Defined Strategy

All organizations—from start-ups to established businesses—need a strategy.

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Brand Innovation

Finding High-Potential Avenues For Brand Growth

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Finding High-Potential Avenues For Brand Growth

It’s not enough to have a strong vision or a single great idea. To successfully innovate—in a way that doesn’t mimic every other competitor—you need to see the range of opportunities open to you.

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Brand Innovation

Innovating Brands On Function And Emotion

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Innovating Brands On Function And Emotion

When thinking about how to launch a new product or bring in new customers, too many companies focus on what people are currently buying.

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