Should you start your new brand name with an S or a C? Why not a J or a K?
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Steve Rivkin, Author at Branding Strategy Insider - Page 5 of 13
Choosing a new trademark is a thorny task for many companies. So we asked Tara Benson, Esq., a seasoned intellectual property attorney, for her thoughts on how to avoid the most common pitfalls.
It’s Academy Award season again, and movie buffs everywhere await the results of the annual competition.
Is Moody Blue a better name for a flavor than Glacier Freeze? How will consumers react to a color named Razzmatazz instead of Bright Orange? And what’s wrong with good old Fire Engine Red?
We’ve reported before on the use of contests in naming. The maker of Crayola products, for instance, urged crayon enthusiasts to help rename an old color, and name suggestions poured in.