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Author Archive

Naming

Chinese Brand Naming Strategy

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Someday, China will be the biggest consumer market in the world. No wonder marketers are increasingly interested in Chinese naming. 

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Naming

Global Brand Naming Requires Deeper Thinking

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Global Brand Naming Requires Deeper Thinking

Ahh, the perils and pitfalls of international branding.

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Naming

Exploring Technology And Pharmaceutical Naming

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When it comes to naming brands, technology and pharmaceutical firms are among the busiest performers.

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Re-Branding

Rebranding The Asian Carp

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Rebranding The Asian Carp

Think of it as “Extreme Makeover, Aquatic Edition.” Asian carp, scorned as inedible and hunted down as vanquishers of native species, are being taste-tested under new names on menus from south to north.

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Naming

When Your Brand Name Is Damaged

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When Your Brand Name Is Damaged

The Tea Party Bookshop in Salem, Oregon, has a generous selection of titles on personal growth and spirituality. There’s a poetry reading on the third Thursday of every month. And every once in a while, there’s a “pagan meet-up,” when folks are invited to enjoy a nice evening chatting with fellow pagans. (Well, this is Oregon.)

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