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Author Archive

Naming

Brand Naming: Achieving Higher Recall

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Brand Naming: Achieving Higher Recall

In the grand old comedy “The Sunshine Boys,” two aging vaudevillians are discussing comedy itself. One informs the other that words with K and P sounds are funny. Therefore, words such as chicken, pickle and porcupine are funny. But other letters and words – horse, lettuce and dog – are not.

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Naming

More Marketers Embracing Brandverbing

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“Google it.” “Did you Xerox the report?” “Please FedEx it.”

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Naming

Brand Naming And Consumer Behavior

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Brand Naming And Consumer Behavior

In Buy Me!, his latest book, consumer behavior expert Marshall Cohen talks about how to retool your products and your marketing to one-up your competitors. Or as the book’s subtitle suggests, “new ways to get customers to choose your product and ignore the rest.”

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Naming

Brand Naming: Don’t Be Afraid To Use Humor

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Brand Naming: Don’t Be Afraid To Use Humor

Would “outlandish” work in your category?

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Naming

Domain Naming Reaches New Heights

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It’s a boom time for domain names as more people and more marketers flock to the Internet. Domain names have grown 7% in one year, with more than 41,000 new ones added each day, on average, last quarter. Online ad revenue in the U.S. is expected to reach $25 billion this year, according to reports from the Interactive Advertising Bureau.

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