In the grand old comedy “The Sunshine Boys,” two aging vaudevillians are discussing comedy itself. One informs the other that words with K and P sounds are funny. Therefore, words such as chicken, pickle and porcupine are funny. But other letters and words – horse, lettuce and dog – are not.
In Buy Me!, his latest book, consumer behavior expert Marshall Cohen talks about how to retool your products and your marketing to one-up your competitors. Or as the book’s subtitle suggests, “new ways to get customers to choose your product and ignore the rest.”
It’s a boom time for domain names as more people and more marketers flock to the Internet. Domain names have grown 7% in one year, with more than 41,000 new ones added each day, on average, last quarter. Online ad revenue in the U.S. is expected to reach $25 billion this year, according to reports from the Interactive Advertising Bureau.
