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Shireen Smith, Author at Branding Strategy Insider

The Key Role Of Positioning Strategy

If understanding the market is about understanding yourself to set your business strategy while also understanding your customers and their needs and wants, then positioning is about what you do to make those two things meet up. The purpose of positioning is to help buyers to quickly understand your offering, so when they are searching for solutions to buy, they can identify why your brand is relevant for the job they are trying to get...

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