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Brand Licensing

Licensing’s Role In Brand Growth

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Licensing's Role In Brand Growth

Licensing continues to be a powerful option for accelerating growth and extending the value of brands, making the decision to begin a licensing program a key consideration at strategy meetings worldwide. For those brands exploring licensing today and what impact it may deliver, consider the following.

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Brand Licensing

Guide To Deceased Celebrity Licensing

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Guide To Deceased Celebrity Licensing

In the world of advertising and licensing, these are great days to be a dead celebrity. Brands are reimagining beloved pop culture icons from previous eras as stars of today’s ads.

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