In the nineteenth century Charles Darwin was struck by a number of oddities in the natural world that contradicted his theory of evolution.
NEW THINKING
HomeAuthor
Richard Shotton, Author at Branding Strategy Insider - Page 3 of 4
In 1982, Levi’s launched black jeans in the UK. At the time denim was invariably blue so Levi’s wanted to capture the rebellious spirit of those opting for black.
It seems obvious that many of our spending decisions are influenced by the past.
Next time you’re at the theater and you hear deafening applause, be suspicious. It might be a sign that the show’s excellent.
Which person, from another field, do you think advertisers could learn most from?