avatar_48x48
Contact BSI
Derrick Daye
888.706.5489 Email us

Author Archive

Advertising

How Advertising Signals Brand Power

By

How Advertising Signals Brand Power

In the nineteenth century Charles Darwin was struck by a number of oddities in the natural world that contradicted his theory of evolution.

Read More
Brand Differentiation

Marketing Flaws For Powerful Brand Differentiation

By

Marketing Flaws For Powerful Brand Differentiation

In 1982, Levi’s launched black jeans in the UK. At the time denim was invariably blue so Levi’s wanted to capture the rebellious spirit of those opting for black.

Read More
Customer Experience

One Rule For Making Brands More Memorable

By

One Rule For Making Brands More Memorable

It seems obvious that many of our spending decisions are influenced by the past.

Read More
Brand Messaging

Brands Perform In The Right Channel And Context

By

Brands Perform In The Right Channel And Context

Next time you’re at the theater and you hear deafening applause, be suspicious. It might be a sign that the show’s excellent.

Read More
Customer Insight

How Brands Can Convert Data To Insight

By

How Brands Can Convert Data To Insight

Which person, from another field, do you think advertisers could learn most from?

Read More