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Author Archive

Brand Marketing

3 Mistakes Brands Make About Human Behavior

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3 Mistakes Brands Make About Human Behavior

Our role as marketers is simple. Persuade customers to pay more, switch to our brand or purchase more frequently. It all comes down to behavior change.

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Brand Messaging

Brand Messaging Needs A Consumer Perspective

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Brand Messaging From The Consumer Perspective

Think of a song. A simple, well known tune.

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Advertising

How Advertising Signals Brand Power

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How Advertising Signals Brand Power

In the nineteenth century Charles Darwin was struck by a number of oddities in the natural world that contradicted his theory of evolution.

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Brand Differentiation

Marketing Flaws For Powerful Brand Differentiation

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Marketing Flaws For Powerful Brand Differentiation

In 1982, Levi’s launched black jeans in the UK. At the time denim was invariably blue so Levi’s wanted to capture the rebellious spirit of those opting for black.

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Customer Experience

One Rule For Making Brands More Memorable

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One Rule For Making Brands More Memorable

It seems obvious that many of our spending decisions are influenced by the past.

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