What do consumers think about advertising? Is it broken? As I noted recently, “The 5 Truths of TV Advertising Effectiveness,” single source and syndicated ad effectiveness studies generally line up on the side of advertising continuing to be effective.
Is “easier” better for your brand? Consider this excerpt from the article “Easy = True” by Drake Bennett:
The CMO’s job is simple — to strategically drive growth, right? As Lou Gerstner ex-IBM and American Express CEO once put it: the role of Marketing is to build the brand and deliver a great customer experience. But is it really that simple?
The marketing landscape is increasingly chaotic and getting more so.
