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Brand Management

How Global CPG Brands Are Managed

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How Global CPG Brands Are Managed

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere.

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Brand Value & Pricing

The Problem With Brand Value

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Brand Valuation

The problem with Brand Value is really simple: no one agrees on it.

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Branding and Social Media

Social Media Strategy For Today’s CMO

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Social Media Strategy For Today's CMO

As the one-time Chief Marketing Officer of a large global wealth management business with severe reputational issues during the 2007 financial crisis, I struggled mightily with how to engage with and use social media to help my brand.

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Advertising

6 Ways To Drive Higher Advertising Breakthrough

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6 Ways To Drive Higher Advertising Breakthrough

It is axiomatic in advertising that if your ad isn’t noticed or remembered, you’re wasting your money. Simply put, consumers can’t buy your brand if they don’t notice or remember your ad. Thus, “breakthrough,” or how well consumers remember your ad, is THE foundational metric for in-market advertising effectiveness.

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Advertising

Measuring Advertising Effectiveness

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Measuring Advertising Effectiveness

Show me the Money! This memorable line from the 1996 movie Jerry Maguire might just as well be coming from today’s CEO’s and CFO’s: a growing and vocal demand for accountability from the Marketing function.

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