Raja Rajamannar, Author at Branding Strategy Insider

Building A Multisensory Brand

In addition to visual and sonic brand strategies, Mastercard has also embarked on a journey to tap into the sense of taste. Taste has a very close connection to the primal brain. It affects consumers rapidly. For the most part, people tend to like or dislike a taste instantaneously. And if they don’t like something instantly, it can take them a long time to acquire a taste for it.

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