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Author Archive

Brand Management

How Connectivity Is Revolutionizing Marketing

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How Connectivity Is Revolutionizing Marketing

We have always believed that the word marketing should be written as market-ing.

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Corporate Branding

5 Determinants Of A Company’s Reputation

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Many people know that reputations take a long time to build and a short time to damage.

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Brand Value & Pricing

Strong Brands And Corporate Growth

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In what ways does developing a strong brand increase a company’s growth potential?

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Recession Marketing

Brand Strategy And Increasing Profits

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It is hard to underestimate the importance of a strong brand in relation to the company’s other assets.

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Branding and Social Responsibility

Corporate Social Responsibility And Growth

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Many years ago, companies thought that they were adding value to an economy by employing people to make good products and services. They added brand thinking later, which strengthened the company’s appeal to customers.

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