I am often asked, what are the pros and cons of having your own brand, versus supplying the product for someone else’s brand. As in anything, there are two sides of the coin, but deciding which way to go should never be a coin toss. More often than not, it is not an either/or proposition … it is both.
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Harvard University was founded in 1636 and is the oldest institution of higher learning in America. In the 382 years since, education has been practiced and perceived, more or less, in the same traditional ways…until now.
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We live in a hyper 24-hour news cycle and social media feed of opinion, reaction, ratings, retribution and results.
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Perhaps the legendary Paul Rand said it best; “design is the silent ambassador of your brand.”
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Today is Independence Day in the United States, celebrating the birth of the country in 1776. Perhaps surprisingly, it’s also an occasion that reminds us of the impact strong brands have on business.
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Branding Strategy Insider helps marketing oriented leaders and professionals build strong brands. We focus on sharing thought provoking expertise that promotes an elevated conversation on brand strategy and brand management and fosters community among marketers. BSI is a service of The Blake Project, a leading brand consultancy based in the United States, serving marketers around the world.
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