avatar_48x48
Contact BSI
Derrick Daye
888.706.5489 Email us

Author Archive

Brand Management

Brand Purchase Behavior In The Millennial Age

By

Brand Purchase Behavior In The Millennial Age

Millennials are fast becoming the dominant economic force – and in many categories they are the only force to be reckoned with by brands.

Read More
Brand Perceptions

Brands Can Get Type Cast Too

By

Brands Can Get Type Cast Too

Often we will read about a Hollywood star that will avoid a role in a sequel for fear of being type cast. Or a star that will struggle to find a “breakout” role simply because the perception of the star’s work doesn’t match with the star’s desired change.

Read More
Brand Marketing

Guide To Brand Sampling Program Success

By

Brand Sampling Program Guide

In a hyper-competitive marketplace, the quest for a strategic advantage in connecting brands with target customers is endless.

Read More
Brand Management

Excuses Keep Many Brands In Their Place

By

Excuses Keep Many Brands In Their Place

Take a look at any product category and you’ll see the ranking of brands in that category … the leader or leaders, the middle of the pack and the ones in the back – either the new, emerging brands or the brands that are on their way out.

Read More
Brand Strategy

The Five Pillars Of Brand Likeability

By

The Five Pillars Of Brand Likeability

As brand marketers, we are conditioned to think early on in terms of attaining loyalty and advocacy for our brands.

Read More