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Author Archive

Brand Management

7 Lessons From The Fall Of The ITT Tech Brand

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7 Lessons From The Fall Of The ITT Tech Brand

It’s tough to see a former client fall upon hard times. Such is the case for me with the predicted closure of ITT Technical Institute.

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Brand Management

Brands In The Age Of Presidential Criticism

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Brands In The Age Of Presidential Criticism

One of the more interesting developments that emerged during these past few months is the phenomena of brands facing direct criticism from then President-elect Donald Trump.

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Brand Management

How Brands Become A Source Of Comfort

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How Brands Become A Source Of Comfort

The consistent fulfillment of a promise or expectation defines the very origins of trust. Trust translates to comfort.

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Brand Management

Defining Brands By How They Make A Difference

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Defining Brands By How They Make A Difference

Brands exist in a world with global challenges.

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Advertising

Keys To Improving Client-Agency Relationships

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Keys To Improving Brand-Agency Relationships

Great brands, like great art, aren’t created in a vacuum. They require a collaborative effort between people usually sitting across from each other, on opposite sides of the table: agencies and clients.

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