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Author Archive

Brand Strategy

How Higher Education Brands Can Face Disruption

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How Higher Education Brands Can Face Disruption

Harvard University was founded in 1636 and is the oldest institution of higher learning in America. In the 382 years since, education has been practiced and perceived, more or less, in the same traditional ways…until now.

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Brand Management

The Challenging Combination Of Brand And Founder

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The Challenging Combination Of Brand And Founder

We live in a hyper 24-hour news cycle and social media feed of opinion, reaction, ratings, retribution and results.

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Brand Identity

The Force Of Brand Strategy And Design

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The Force Of Brand Strategy And Design

Perhaps the legendary Paul Rand said it best; “design is the silent ambassador of your brand.”

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Brand Management

Strong Brands Deliver Independence

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Brands Mean Independence

Today is Independence Day in the United States, celebrating the birth of the country in 1776. Perhaps surprisingly, it’s also an occasion that reminds us of the impact strong brands have on business.

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Customer Insight

How Early Adopters Impact Brand Success

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How Early Adopters Impact Brand Success

Among the most coveted groups for brand marketers, we often place brand loyalists, brand advocates or even brand fanatics at the top of our wish lists.

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