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Brand Management October 11th, 2017

4 Mistakes Brands Make About Human Behavior

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4 Mistakes Brands Make With Human Behavior

Recently, University of Chicago professor Richard Thaler was awarded the Nobel Prize in Economics for his work on the decision-making habits most people are prone to when it comes to making purchase decisions.

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Brand Strategy September 06th, 2017

Brands Are Built By Listening

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Brands Are Built By Listening

Sometimes inspiration for brand strategy comes from unlikely places.

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Brand Management August 30th, 2017

Brands Must Have Marketing And Sales Alignment

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Brands Must Have Marketing And Sales Alignment

Over the course of time we have shared much on the relationship between marketing and sales departments.

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Brand Management August 22nd, 2017

Brand Purchase Behavior In The Millennial Age

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Brand Purchase Behavior In The Millennial Age

Millennials are fast becoming the dominant economic force – and in many categories they are the only force to be reckoned with by brands.

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Brand Perceptions July 11th, 2017

Brands Can Get Type Cast Too

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Brands Can Get Type Cast Too

Often we will read about a Hollywood star that will avoid a role in a sequel for fear of being type cast. Or a star that will struggle to find a “breakout” role simply because the perception of the star’s work doesn’t match with the star’s desired change.

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