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Brand Management August 22nd, 2017

Brand Purchase Behavior In The Millennial Age

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Brand Purchase Behavior In The Millennial Age

Millennials are fast becoming the dominant economic force – and in many categories they are the only force to be reckoned with by brands.

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Brand Perceptions July 11th, 2017

Brands Can Get Type Cast Too

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Brands Can Get Type Cast Too

Often we will read about a Hollywood star that will avoid a role in a sequel for fear of being type cast. Or a star that will struggle to find a “breakout” role simply because the perception of the star’s work doesn’t match with the star’s desired change.

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Brand Marketing July 03rd, 2017

Guide To Brand Sampling Program Success

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Brand Sampling Program Guide

In a hyper-competitive marketplace, the quest for a strategic advantage in connecting brands with target customers is endless.

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Brand Management June 27th, 2017

Excuses Keep Many Brands In Their Place

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Excuses Keep Many Brands In Their Place

Take a look at any product category and you’ll see the ranking of brands in that category … the leader or leaders, the middle of the pack and the ones in the back – either the new, emerging brands or the brands that are on their way out.

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Brand Strategy May 17th, 2017

The Five Pillars Of Brand Likeability

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The Five Pillars Of Brand Likeability

As brand marketers, we are conditioned to think early on in terms of attaining loyalty and advocacy for our brands.

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“Your future depends on many things, but mostly on you.” ~ Frank Tyger

If you find our thought pieces on brand strategy and brand management insightful and would like a deeper understanding for yourself, your marketing teams or leadership teams we can develop a tailored learning engagement for you.

Brand Education is a core competency of The Blake Project, the brand consultancy behind Branding Strategy Insider. As practitioners and educators we deliver interactive brand education workshops and keynote speeches designed to align individuals and organizations on essential concepts in brand management and empower them to release the full potential of their brands.

Additionally, we host a unique competitive-learning event annually: The Un-Conference: 360 Degrees of Brand Strategy for a Changing World featuring Brandingo: The Brand Management Safari Game.

For organizations seeking to transform and mobilize their employees around the brand we custom design and develop brand academies / brand centers of excellence which include live training and distance learning powered by i-STORY, our proprietary learning technology.

Abbott, Air France/KLM, Bayer, Darden Restaurants (Olive Garden, Red Lobster et al), GE, GlaxoSmithKlein, Kawasaki, OgilvyRed, Monsanto, Unilever, U.S. Army and Wyndham Worldwide are some of the organizations that have turned to The Blake Project for help in meeting learning objectives.

“Knowledge has to be improved, challenged, and increased constantly, or it vanishes.” ~ Peter Drucker