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Author Archive

Brand Strategy

The Five Pillars Of Brand Likeability

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The Five Pillars Of Brand Likeability

As brand marketers, we are conditioned to think early on in terms of attaining loyalty and advocacy for our brands.

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Advertising

How Brands Can Build A Disruptive Campaign

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Building A Disruptive Advertising Campaign

Rarely do you hear someone who can confirm the important truths that you’ve spent a career learning. It takes someone who has been to the mountaintop to validate what you’ve believed to be true all along.

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Building Emotional Connections

How Brands Build Enduring Relationships

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How Brands Build Enduring Relationships

It can be said that good brands are well known, but great brands are well loved.

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Brand Management

4 Priorities For CMO Survival And Prosperity

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4 Priorities For CMO Survival And Prosperity

Recently the Wall Street Journal delivered news that many marketers instinctively knew all along; the average tenure of the CMO continues to decline.

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Brand Marketing

7 Keys To Evaluating Brand Ideas

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7 Keys To Evaluating Brand Ideas

My team and I were once summoned to the home office in New York to review the final pitch to a highly coveted account that we had managed to lure for their national business.

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