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Author Archive

Private Label

How Manufacturer And Private-Label Brands Differ

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How Manufacturer And Private-Label Brands Differ

I am often asked, what are the pros and cons of having your own brand, versus supplying the product for someone else’s brand. As in anything, there are two sides of the coin, but deciding which way to go should never be a coin toss. More often than not, it is not an either/or proposition … it is both.

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Brand Strategy

How Higher Education Brands Can Face Disruption

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How Higher Education Brands Can Face Disruption

Harvard University was founded in 1636 and is the oldest institution of higher learning in America. In the 382 years since, education has been practiced and perceived, more or less, in the same traditional ways…until now.

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Brand Management

The Challenging Combination Of Brand And Founder

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The Challenging Combination Of Brand And Founder

We live in a hyper 24-hour news cycle and social media feed of opinion, reaction, ratings, retribution and results.

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Brand Identity

The Force Of Brand Strategy And Design

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The Force Of Brand Strategy And Design

Perhaps the legendary Paul Rand said it best; “design is the silent ambassador of your brand.”

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Brand Management

Strong Brands Deliver Independence

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Brands Mean Independence

Today is Independence Day in the United States, celebrating the birth of the country in 1776. Perhaps surprisingly, it’s also an occasion that reminds us of the impact strong brands have on business.

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