All generalizations are false. Including this one. Local campaigns always beat global campaigns. Always. Except when they don’t. If there is ever a topic that gets heated, it is the local versus global marketing debate. People get angry.
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Branding Strategy Insider helps marketing oriented leaders and professionals build strong brands. We focus on sharing thought provoking expertise that promotes an elevated conversation on brand strategy and brand management and fosters community among marketers. BSI is a service of The Blake Project, a leading brand consultancy based in the United States, serving marketers around the world.
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