Online shopping is generally a solitary activity – more about the purchase result than the experience. But is that all about to change?
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Since the inception of the concept of brand, identification has been integral to its role for business.
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In the UK in recent years there has been an emergence of a number of challenger bank brands.
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I recently attended a great morning session on strategy at the You Can Now (YCN) here in London.
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Branding Strategy Insider helps marketing oriented leaders and professionals build strong brands. We focus on sharing thought provoking expertise that promotes an elevated conversation on brand strategy and brand management and fosters community among marketers. BSI is a service of The Blake Project, a leading brand consultancy based in the United States, serving marketers around the world.
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