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Paul Bailey, Author at Branding Strategy Insider

Creativity Is A Process

So, it’s the Tokyo Olympics very soon and there are numerous issues around the safety of athletes, the lack of fans, and whether it should be going ahead at all. But, back in 2015 the Tokyo Olympics was in hot water for very different reasons – the logo.

How Constraints Deliver Brand Focus

Customers, consumers, clients – whatever we call the people who buy your product or service, no business would be around for long without them. Now, when it comes to identifying your customers, consumers, or clients (let’s call it your audience from now on), there are two schools of thought:

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Branding Strategy Insider is published by The Blake Project, an independently owned, strategic brand consultancy with extensive experience helping businesses and brands gain an emotional advantage, a distinctive advantage and a connective advantage.

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