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Author Archive

Brands And Digital

E-Commerce: From Transaction To Experience

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eCommerce: From Transaction To Experience

Online shopping is generally a solitary activity – more about the purchase result than the experience. But is that all about to change?

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Brand Identity

Distinctive Brand Assets Defined

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Distinctive Brand Assets Defined

Since the inception of the concept of brand, identification has been integral to its role for business.

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Brand Differentiation

How Points Of Parity Benefit Brands

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How Points Of Parity Benefit Brands

In the UK in recent years there has been an emergence of a number of challenger bank brands.

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Customer Experience

The Power Of Simple Brand Experiences

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The Power Of Simple Brand Experiences

I have a new favorite toy store brand.

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Brand Marketing

Brands And The Changing Art Of Persuasion

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Brands And The Changing Art Of Persuasion

I recently attended a great morning session on strategy at the You Can Now (YCN) here in London.

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