Paul Bailey, Author at Branding Strategy Insider

Creativity Is A Process

So, it’s the Tokyo Olympics very soon and there are numerous issues around the safety of athletes, the lack of fans, and whether it should be going ahead at all. But, back in 2015 the Tokyo Olympics was in hot water for very different reasons – the logo.

How Constraints Deliver Brand Focus

Customers, consumers, clients – whatever we call the people who buy your product or service, no business would be around for long without them. Now, when it comes to identifying your customers, consumers, or clients (let’s call it your audience from now on), there are two schools of thought:

Creating A Niche Famous Brand

Ask anyone who has even a passing interest in New Orleans brass bands and they will tell you they know of The Dirty Dozen Brass Band. Ask pretty much anyone else, and you’re likely to get a shrug of the shoulders were you to mention their band name. You see, fame’s a funny thing really isn’t it. We all know of the type of fame you see in your Pacino’s, Beckham’s, and Beyonce’s of the...

13 Brand And Business Book Recommendations

Working with brand, we are always looking for informed and intelligent thinking on the key topics surrounding it. Only by constantly learning can we bring new and relevant knowledge and opinion to our work. Here’s a selection of the books that have helped give us a richer appreciation and understanding of the role brand plays – economically, socially, and culturally.

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Branding Strategy Insider is published by The Blake Project, an independently owned, strategic brand consultancy with extensive experience helping businesses and brands gain an emotional advantage, a distinctive advantage and a connective advantage.

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