For over 20 years, I’ve been working in or running my own branding agency. First design side, and then moving strategy side, I’ve learned a thing or two in my time. However, there is one thing which I seem to learn but then need to relearn again and again, and that is the need for and the role of transparency.
Creativity is growth. Creativity is play. Creativity is a new way to think about something.
So, it’s the Tokyo Olympics very soon and there are numerous issues around the safety of athletes, the lack of fans, and whether it should be going ahead at all. But, back in 2015 the Tokyo Olympics was in hot water for very different reasons – the logo.
Customers, consumers, clients – whatever we call the people who buy your product or service, no business would be around for long without them. Now, when it comes to identifying your customers, consumers, or clients (let’s call it your audience from now on), there are two schools of thought:
Back when I was an art student I had a very wise and passionate art teacher. Among the most common instructions she would give me when I was creating my art, be that painting or drawing, was to get out there and create that art while actually in front of my subject.
