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Brand And Business Books

13 Brand And Business Book Recommendations

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13 Brand And Business Book Recommendations

Working with brand, we are always looking for informed and intelligent thinking on the key topics surrounding it. Only by constantly learning can we bring new and relevant knowledge and opinion to our work. Here’s a selection of the books that have helped give us a richer appreciation and understanding of the role brand plays – economically, socially, and culturally.

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Brand Management

Without Shared Meaning There Is No Brand

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Without Shared Meaning There Is No Brand

Imagine for one minute – you are the owner of a business. You have created a product, but you know you need to be more than just a business selling a product. There’s many businesses out there selling similar products, that pretty much do the same thing as yours. No, it’s not enough for people to buy a product from you ­– they need to want to buy your product, You need a brand.

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Brand Management

How Belief Transforms Products Into Brands

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How Belief Transforms Products Into Brands

Santa Claus. Father Christmas. St Nicholas. Whatever you call him he is a symbol of Christmas for everyone, regardless of age.

But for children he represents so much of the joy, vitality and energy of Christmas – because they believe.

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Brand Differentiation

How Obsession With Uniqueness Threatens Brands

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How Obsession With Uniqueness Threatens Brands

We all believe that our brand and business is unique, that no-one else could possibly do what we do, that we are the one and only. But is an obsession with uniqueness necessarily true, or even helpful for our business and brand?

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Brand Management

How Associated Memorable Moments Drive Brands

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Let’s start by defining what we mean by ‘brand’? Brand is a term which is often used to describe a business. A brand is not the business. A brand is shaped in the minds of the consumer – through identity, meaning, and experience – so as such the brand is created and not the creator.

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