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Author Archive

Customer Experience

The Power Of Simple Brand Experiences

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The Power Of Simple Brand Experiences

I have a new favorite toy store brand.

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Brand Marketing

Brands And The Changing Art Of Persuasion

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Brands And The Changing Art Of Persuasion

I recently attended a great morning session on strategy at the You Can Now (YCN) here in London.

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Brand Architecture

The Brand Architecture No One Talks About

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The Brand Architecture No-One Talks About

Brand architecture is the structure given to the brands which are owned by one organization or business.

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Brand Strategy

How Unexpected Partnerships Can Fuel Brands

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How Unexpected Partnerships Can Fuel Brands 

Adidas and IKEA recently announced they were joining forces in a slightly surprising brand partnership.

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Building Emotional Connections

Why Brand Change Triggers Emotional Reactions

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Why Brand Change Triggers Emotional Reactions

Brand is used to appeal to peoples’ emotions, by creating meaning that has a value to someone.

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