B2B enterprise has always felt like a second cousin to popular consumer brands like Pepsi, Apple, Nike and Beyoncé. B2B markets are more niche, their budgets typically smaller and B2B products and services are not always influenced by popular media. This has resulted in B2B brands assuming a second class status that is not always accurate.
Read More
In Nike founder Phil Knight’s book “Shoe Dog” he focuses on the deals. Factory deals, sponsorship deals, celebrity deals. It’s all about connecting superstars to superschtick. He never once talks about the cultural relevance of Nike advertising or the “Just do it” line ripped from a Clint Eastwood movie.
Read More
Brand vision is intention. It can be a single-minded intent, or a group of goals and objectives — typically no more than one, two or three.
Read More
Some companies these days realize that the best opportunity is not to drive people to your website, but to push them toward your mindset.
Read More
Here’s an activation you can deploy that has been proven successful in-market, with single and double-digit sales increases for billion-dollar brands. There are even some additional branding tips for you at the end.
Read More
If you find our thought pieces on brand strategy and brand management insightful and would like a deeper understanding for yourself, your marketing teams or leadership teams we can develop a customized learning and development engagement for you.
Branding Strategy Insider helps marketing oriented leaders and professionals build strong brands. We focus on sharing thought provoking expertise that promotes an elevated conversation on brand strategy and brand management and fosters community among marketers. BSI is a service of The Blake Project, a leading brand consultancy based in the United States, serving marketers around the world.
© 2006 �� 2021 The Blake Project. All rights reserved. Published under 
license. Powered By WordPress
