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Author Archive

Brand Management

10 Ways To Reimagine Your Brand

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10 Ways To Reimagine Your Brand

This year has reminded businesses and brands that the work of being a consistent source of value is never finished. In helping clients reimagine their offerings and relationships for lasting value we discovered ten things that may help you do the same.

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Brand Management

The Rebranding Of America

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The Rebranding Of America

The Presidential campaign is over, but the campaign to restore America has just begun. People are the fabric of any democracy and the frayed narrative of our Union must be rewoven to include everyone.

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Brand Management

How Brands Thrive On Being The Opposite

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How Brands Thrive On Being The Opposite

It doesn’t take an election year to focus on the fact that you have to stand for something. In the U.S. nothing stiffens the resolve of a Democrat than a Republican telling them they are wrong. And vice versa. The hypothetical line is drawn and you must choose one side or the other.

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Advertising

How One Small Agency Changed Advertising

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How One Small Agency Changed Advertising

Jon Bond and Richard Kirshenbaum are trying hard not to be seen, hiding in plain sight at the Pen & Pencil restaurant, an upscale eatery in Midtown Manhattan.

It’s the lunchtime rush and the waiter, dressed in a crisp white shirt and black trousers has come over once, twice, to take their order but again they push him away. The two ad hustlers work at different advertising agencies but have a side gig that lets them meet during lunch hour to collaborate on freelance projects.

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Brand Management

The Strategic Rise Of Female Superbranders

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The Meteoric Rise Of Female Superbranders

Late last year, thousands seized YouTube as Reese Witherspoon climbed into an oversized clothing trunk sent by Witherspoon’s BFF Beyonce and climbed out wearing Queen Bey’s new Adidas X Ivy Park Collection.

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