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Pamela Danziger, Author at Branding Strategy Insider

The Paradox Of Brands

Paradoxes are both familiar and common to the human condition. They are brain teasers that reveal faults in our senses and errors in human logic. Authors and poets delight in paradoxes because they stop the reader in their tracks to ponder the apparent contradictions. Like the familiar phrase, “Less is more,” or when Shakespeare’s Hamlet says, “I must be cruel to be kind,” we are forced to reflect on the paradox and what it means.

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