The strategy behind advertising during the Super Bowl is flawed. There is literally no reason to pack consumer connectivity into a single day. Successful brands do it every day.
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I keep thinking that its imminent. Could this be the year we move on from broadcast’s domination of the advertising psyche?
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In the do-it-all world of apps and multi-talking, everyone can do everything all of the time. Technology makes everything so much faster. Even stuff that shouldn’t be. And in the world of ultimate productivity, this multi-tasking capability has changed marketing.
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The John Caples ad above is probably one of the greatest long copy ads ever written…and it was 90 years ago. If you read it in full, it reminds you of the benefits of hard work and dutiful practice to master a craft.
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Branding Strategy Insider helps marketing oriented leaders and professionals build strong brands. We focus on sharing thought provoking expertise that promotes an elevated conversation on brand strategy and brand management and fosters community among marketers. BSI is a service of The Blake Project, a leading brand consultancy based in the United States, serving marketers around the world.
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