As anyone managing or advising startups knows, it’s not easy to step back from the daily fires that need to be put out to focus on the longer-term goals of building the business and going to market. Yet stepping back is often exactly what the doctor orders. So let’s step way back and see what we see.
A big question in this early part of the 21st century seems to be “what is reality?“
We use the term “brand” with such frequency, such alacrity, and such assurance, you’d almost think we know what it means.
Hollywood and the marketing industry have a lot in common: both create fantasy worlds that spark our imagination. Both build dreams.
The saying “Success has many fathers, but failure is an orphan” goes back at least as far as Tacitus (around 100 B.C.).
