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Author Archive

Business Strategy

Keeping Brands And Businesses In Constant Beta

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Keeping Brands And Businesses In Constant Beta

Digital business transformation is akin to permanent disruption, a self-imposed regimen that recognizes transformation not as a one-and-done endeavor but as an ongoing commitment to adapt in line with changing customer needs and shifting industry landscapes.

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Brand Management

How Successful Brands Win By Failing

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How Successful Brands Win By Failing

Disruption is often associated with innovation, risk-taking, speed, agility, and a willingness to challenge the norms and disrupt the business itself in order to enter new markets and categories. These are all traits of smaller, younger digital businesses, for sure, and can be the first type we think of when we consider disruptive organizations. Of course, some of those startups then scale up and become an Amazon, Apple, or Netflix: huge, successful companies that maintain a disruptive culture in everything they do.

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