In a letter to Jean-Baptiste Leroy, Benjamin Franklin commented on the likely permanence of the U.S. Constitution, saying “In this world nothing can be said to be certain, except death and taxes.”
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Every product or service category is governed by a set of assumptions that define the space in which the established brands compete. Every now and again, however, one brand asks the question, “Does it have to be this way?”
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Marc Pritchard, Procter & Gamble’s global brand building officer, proclaimed digital dead at Dmexco and urged marketers to look beyond the pipes and plumbing of digital and social media to what really matters: engaging people with creative campaigns.
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Oscar Yuan, at Millward Brown Optimor, has written a really interesting Point of View about innovations in marketing.
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Branding Strategy Insider helps marketing oriented leaders and professionals build strong brands. We focus on sharing thought provoking expertise that promotes an elevated conversation on brand strategy and brand management and fosters community among marketers. BSI is a service of The Blake Project, a leading brand consultancy based in the United States, serving marketers around the world.
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