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The average American spends $384 per year on dental care between out-of-pocket expenses and insurance co-pays. That’s about $10,000 on dental care over three decades, on top of the hassle of scheduling appointments, getting to them, waiting, and the pain of the care—a pain point if there ever was one.
Read MoreBuilding Connected Customer Relationships
By Nicolaj SiggelkowThe following will systematically assist you in building connected customer relationships. There are three parts.
Read More4 Strategies For A Connected Customer Journey
By Nicolaj SiggelkowWhen we ask managers to list the drivers of willingness-to-pay of their customers, their main focus is usually on tangible and intangible aspects of their products or services, such as quality attributes and brand. Obviously, these are important factors, but the willingness-to-pay of a customer can be influenced by a much broader set of drivers.
Read More4 Strategies For Satisfying Customer Needs
By Nicolaj SiggelkowWhen we ask managers to list the drivers of willingness-to-pay of their customers, their main focus is usually on tangible and intangible aspects of their products or services, such as quality attributes and brand. Obviously, these are important factors, but the willingness-to-pay of a customer can be influenced by a much broader set of drivers.
Read MoreKey Questions For Reducing Customer Pain Points
By Nicolaj SiggelkowWhether you are in a business-to-consumer or business-to-business setting, as you are thinking about the various pain points that your customer encounters, consider the following questions.
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