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Author Archive

Brand Storytelling

Empathy Emerges As The New Marketing

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Empathy Emerges As The New Marketing

When I was approached by a commissioning editor two years ago with the idea of writing Brand Storytelling: Put Customers at The Heart of Your Brand Story, I would have never imagined how the very topic I’d been writing about and trying to evangelize on a public stage would become a leading innovation during one of the most cathartic moments in modern day history.

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Brand Storytelling

How Villains Bring Power To Your Brand Story

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How Villains Bring Power To Your Brand Story

What’s a story without a villain? Most storytelling experts will tell you that though not every hero necessitates a villain, a great story will include an anti-hero or bad guy because these characters instigate conflict – and tension typically tends to make the narrative more exciting.

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Brand Storytelling

8 Brand Storytelling Structures

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8 Brand Storytelling Structures

Every brand wants to take their audience through an unforgettable journey, so taking the time to assess what the journey will look like is a critical part of building a brand story.

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