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Author Archive

Endorsements

Celebrity Licensing Guide For Retail

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Celebrity Licensing Guide For Retail

Why are retailers so interested in celebrity licensing programs when many of them (actually, most of them) fail (if they even get off the ground)?

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Brand Licensing

Dead Or Alive? Bringing Brands Back To Life

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Dead Or Alive? Bringing Brands Back To Life

We can all remember brands we loved (or not) that have disappeared.

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Brand Licensing

Brand Licensing’s Rising Value In The Digital Age

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 Brand Licensing's Rising Value In The Digital Age

Consumers today have immediate access to troves of information about any product, so in theory, they no longer need to rely on the good name of established brands to guide decisions on what to buy.

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