avatar_48x48
Contact BSI
Derrick Daye
813.842.2260 Email us

Author Archive

Brand Management

3 Factors Shaping New Consumer Behaviors

By

3 Factors Shaping New Consumer Behaviors

When we’re not sitting on Zoom calls, foraging for supplies, or fretting about health or finances, our thoughts turn to what life will be like when the madness subsides. We’ll probably witness significant changes in how we relate to others (no more handshakes?), how we work, how we play, and certainly how we consume.

Read More
Customer Insight

How Group Purchase Decisions Favor Brands

By

How Group Purchase Decisions Favor Brands

The new omnichannel consumer who seems to be always on, and who receives input from many different sources, is a mixed blessing for marketers.

Read More
Advertising

Why Consumers Favor User Generated Content

By

Why Consumers Favor User Generated Content

Doritos’ hugely successful “Crash the Super Bowl” ad campaign that ran for 10 Super Bowls probably contributed to sleepless nights for many advertising executives who feared for their jobs.

Read More
Co-Creation

Building Brands With Customer Driven Innovation

By

Building Brands With Customer Driven Innovation

When the founder of the beauty website Into the Gloss decided to create a new cosmetics line, she didn’t contact vendors or post ads to entice new buyers. Instead she created an Instagram account —@glossier— and waited for suggestions to flood in.

Read More
Brand Messaging

Aligning Brand Messaging With Cultural Diversity

By

Aligning Brand Messaging With Cultural Diversity

Until fairly recently, in a business sense many marketers thought in terms of a very simple racial dichotomy: White vs. Not Interested.

Read More