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When we’re not sitting on Zoom calls, foraging for supplies, or fretting about health or finances, our thoughts turn to what life will be like when the madness subsides. We’ll probably witness significant changes in how we relate to others (no more handshakes?), how we work, how we play, and certainly how we consume.
Read MoreThe new omnichannel consumer who seems to be always on, and who receives input from many different sources, is a mixed blessing for marketers.
Read MoreDoritos’ hugely successful “Crash the Super Bowl” ad campaign that ran for 10 Super Bowls probably contributed to sleepless nights for many advertising executives who feared for their jobs.
Read MoreWhen the founder of the beauty website Into the Gloss decided to create a new cosmetics line, she didn’t contact vendors or post ads to entice new buyers. Instead she created an Instagram account —@glossier— and waited for suggestions to flood in.
Read MoreAligning Brand Messaging With Cultural Diversity
By Michael SolomonUntil fairly recently, in a business sense many marketers thought in terms of a very simple racial dichotomy: White vs. Not Interested.
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