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Author Archive

Customer Insight

How Self-Image And Perceived Risk Impacts Brands

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How Self-Image And Perceived Risk Impacts Brands

Members of every culture adorn their bodies with artifacts like clothing and jewelry, and change these out to suit their moods or social demands.

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Customer Insight

The New Drivers Of Consumer Decision-Making

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The New Drivers Of Consumer Decision-Making

Today’s consumer no longer makes most decisions in a systematic, linear way.

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