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Martin Lindstrom, Author at Branding Strategy Insider - Page 2 of 12

Brand Marketing’s New Reality

If for one reason or another, you’d slept through the past five years, only to find yourself suddenly awake in 2010, you’d quickly realize the world of advertising and marketing has fundamentally changed in three major ways. First, subconscious or subliminal communication (and research) has become part of the vocabulary of most marketers.

Building Brands With Sound

Have you ever been in a café when suddenly, over in the corner, a baby starts giggling? If you have, you might have noticed that every woman, regardless of age, looked up, momentarily distracted from her coffee, magazine or conversation. It’s as if women are hard-wired to tune into this sound.

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