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Brand Marketing

Simplicity Is Power For Brands

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The enemy has changed. It’s no longer simply your business competitor. You’re brand is up against a substantially more scientific reality – our inherent lack of ability to multi-task!

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Advertising

Home: Advertising’s New Frontier

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81-year-old Tahakasa Omi, a Japanese grandma of four, had spent her day excitedly anticipating the arrival of a package from Do-Co-Mo. Do-Co-Mo, the largest operator of mobile phones in Japan, if not the world, had spent the last two years developing a concept for people just like Tahakasa Omi. It’s not hard to understand why. Japan has the oldest population in the world – and it’s a market worth an estimated $120 billion. 

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Brand Management

Brand Building Via Mobile Devices

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Let me ask you a difficult question: How on earth would you build your brand on a canvas smaller than a matchbox? What if you could use only one color (say black on a green background), you had no scope for graphics, and the consumer was paying for every second it took for you to send him or her a commercial message?

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Branding Ideas

The Brand Building Power Of Personalization

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Some time ago, I checked into a hotel in Hong Kong. The receptionist handed me a bunch of business cards. They weren’t the hotel’s business cards but my own, complete with my phone and fax numbers and contact details while staying at the hotel. It was a gesture that kind of made me feel special.

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Brand Marketing

Choose Reality Over Perfection In Brand Building

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Choose Reality Over Perfection In Brand Building

Is perfect branding really the best way of building brands?

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