HomeAuthor

Martin Lindstrom, Author at Branding Strategy Insider

Brand Building Via Mobile Devices

Let me ask you a difficult question: How on earth would you build your brand on a canvas smaller than a matchbox? What if you could use only one color (say black on a green background), you had no scope for graphics, and the consumer was paying for every second it took for you to send him or her a commercial message?

Connect With Us