If you find our thought pieces on brand strategy and brand management insightful and would like a deeper understanding for yourself, your marketing teams or leadership teams we can develop a customized learning and development engagement for you.
Author Archive
Two powerful forces are combining to push brands to catch up with Peter Drucker’s ideas about them serving a higher purpose.
Read MoreWhy has Tide been a top detergent brand for so long? Why is Heinz Ketchup, popular everywhere, still so particularly popular in Pittsburgh?
Read MoreToday a brief brand architecture story to share. Back in the early 90s, not long after Nestlé had acquired the Carnation company it decided to start using the Nestlé brand as an endorsement on most of its products.
Read MoreWant to raid a few brand loyalists from the competition? Here’s how. Focus on the similarities between your product and theirs. If you want to keep your fans loyal, focus on how you are different.
Read More