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Author Archive

Brand Management

Brand Values Are Tested In The Age Of Trump

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Brand Values Are Tested In The Age Of Trump

American marketers have an exquisite dilemma: should they stand against President Trump’s policies and risk alienating half their market, or stay impartial and weaken their brand values?

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Brand Architecture

Sound Brand Architecture Requires Killing The Weak

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Sound Brand Architecture Requires Killing The Weak

A few months back, when Marriott International was given government approval to acquire Starwood Hotels and Resorts Worldwide, there was no question that this was the biggest deal in the history of the modern hotel business.

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Brand Marketing

Stop Repeating These Marketing Clichés

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Stop Repeating These Marketing Clichés

There is an old list of marketing clichés that get trotted out with remarkable frequency by lame marketing professors and hack marketers. You can’t go a week without one of them cropping up and infecting us with its dreadful ennui-laden awfulness.

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Brands And Digital

Brands Beware Of Thin Digital Video Viewing Metrics

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Brands Beware Of Thin Digital Video Viewing Metrics

In recent weeks it’s been hard to avoid the digital versus TV war that looks set to dominate marketing.

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Industry Issues

The Murky World Of Media Agency Kickbacks

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The Murky World Of Media Agency Kickbacks

Just over a year ago Jon Mandel, the former CEO of media agency Mediacom, stood up to speak at the Association of National Advertisers media conference in Miami. Mandel was the fourth of four to discuss the topic of transparency. As he rose there was little anticipation of what was to come.

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