One of the great transformational experiences of my lifetime has been drinking beer in American bars.
NEW THINKING
One of the great transformational experiences of my lifetime has been drinking beer in American bars.
Given my dislike of the ‘death’ theme that haunts every possible marketing moment currently, the likelihood of my agreeing with a report entitled ‘The End of Advertising As We Know It’ was slim.
Many years ago, in a different century, I worked for a smart, very experienced global marketing director.
Ten years ago a young American entrepreneur and business school graduate took a gamble.
This may sound odd but I was delighted when Kraft Heinz’s proposed deal to buy Unilever fell through this week. I’ve never worked for Unilever, don’t know anyone who works there and don’t really have much passion for their products.