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Author Archive

Brand Management

Linking Scandal And Brand Growth

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Linking Scandal And Brand Growth

Ten years ago a young American entrepreneur and business school graduate took a gamble.

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Brand Management

How Unilever Is Setting A New Standard For CPG

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How Unilever Is Setting A New CPG Standard Fpr CPG

This may sound odd but I was delighted when Kraft Heinz’s proposed deal to buy Unilever fell through this week. I’ve never worked for Unilever, don’t know anyone who works there and don’t really have much passion for their products.

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Brand Management

Brand Values Are Tested In The Age Of Trump

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Brand Values Are Tested In The Age Of Trump

American marketers have an exquisite dilemma: should they stand against President Trump’s policies and risk alienating half their market, or stay impartial and weaken their brand values?

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Brand Architecture

Sound Brand Architecture Requires Killing The Weak

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Sound Brand Architecture Requires Killing The Weak

A few months back, when Marriott International was given government approval to acquire Starwood Hotels and Resorts Worldwide, there was no question that this was the biggest deal in the history of the modern hotel business.

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Brand Marketing

Stop Repeating These Marketing Clichés

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Stop Repeating These Marketing Clichés

There is an old list of marketing clichés that get trotted out with remarkable frequency by lame marketing professors and hack marketers. You can’t go a week without one of them cropping up and infecting us with its dreadful ennui-laden awfulness.

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