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Author Archive

Brand Architecture

Brand Architecture And The Parent Brand Threat

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AB InBev Brand Architecture Strategy

One of the great transformational experiences of my lifetime has been drinking beer in American bars.

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Brands And Digital

How AI Threatens Advertising And Brands

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How AI Threatens Advertising And Brands

Given my dislike of the ‘death’ theme that haunts every possible marketing moment currently, the likelihood of my agreeing with a report entitled ‘The End of Advertising As We Know It’ was slim.

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Brands And Digital

Brands Invite Danger By Favoring Digital Strategy

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Brands Invite Danger By Favoring Digital Strategy

Many years ago, in a different century, I worked for a smart, very experienced global marketing director.

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Brand Management

Linking Scandal And Brand Growth

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Linking Scandal And Brand Growth

Ten years ago a young American entrepreneur and business school graduate took a gamble.

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Brand Management

How Unilever Is Setting A New Standard For CPG

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How Unilever Is Setting A New CPG Standard Fpr CPG

This may sound odd but I was delighted when Kraft Heinz’s proposed deal to buy Unilever fell through this week. I’ve never worked for Unilever, don’t know anyone who works there and don’t really have much passion for their products.

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