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Brand Culture

Successful Brand Cultures Live Their Beliefs

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Successful Brand Cultures Live Their Beliefs

“There is a job and then there is a calling. We want to hire people who aren’t just looking for jobs, they’re looking for a calling.” ~ Brian Chesky, Cofounder, Chief Executive Officer, and Head of Community, Airbnb.

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Brand Management

How High Value And High Worth Brands Differ

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How High Value And High Worth Brands Differ

It’s a classic juxtaposition in the world of marketing: On one end are brands with high value (attractive at a low price), and on the other end are brands with high worth (worth it at almost any price).

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