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Brand Management

6 Factors Behind The Impact Of Brand Scandals

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6 Factors Behind The Impact Of Brand Scandals

Everyone’s very quick to call almost any news a scandal these days. Nevertheless, brands do get into trouble, and they emerge from those challenges in different states. Some seem to brush off what has happened while others falter.

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Customer Experience

Is Brand Experience The New Sugar?

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Designing Brand Experiences

Right now, it feels like almost every brand wants to hook their customers on sweet moments that have them coming back for more. But is that what people want or have brands simply made high-energy experiences the new must-add?

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Customer Experience

14 Ways Brands Can Evaluate Customer Journeys

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14 Ways Brands Can Evaluate Customer Journeys

How should brands map more effective and engaging customer journeys? By recognizing that such journeys are really about how customers feel over the course of the entire journey not just how they feel at any given point in that journey.

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Brand Language

Brand Language Integration Builds Strength

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Integrating Your Brand Language

While many brands have woken up to the need to align the language in their marketing comms with their broader brand DNA, they often fail to fully integrate that language into their broader operations.

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Brand Management

6 Step Guide To Successful Brand Failure

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6 Step Guide To Successful Brand Failure

The concept of failing fast is one we associate readily with start-ups. But if successful brands need to constantly evolve to stay successful, and presumably not every evolutionary move will be a success, how should top brands plan for when things don’t go to plan?

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