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Author Archive

Brand Management

6 Ways Brands Can Keep Calm And Carry On

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Keep Calm And Carry On Branding

It’s a cultural marque in its own right, but in these turbulent times, it’s also a highly relevant piece of advice.

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Brand Strategy

Why American Brands Should Avoid Politics

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American Brands Should Avoid Politics

It seems to be the question of the moment, in meeting after meeting: “If you were preparing a strategy for an American brand right now, what would you tell them to do?”

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Brand Growth

6 Keys For Driving Brand Portfolio Growth

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6 Keys For Driving Brand Portfolio Growth

The temptation for most businesses and indeed most brand managers is to look for growth right across their portfolios. But that’s far harder and far less effective than it sounds. The secret, it seems, is focus.

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Small Business Branding

How Today’s Small Brands Can Win

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How Small Brands Can Win

Small brands are edgy, attuned and preferred. That seems to be a common sentiment right now. But there is nothing to suggest that any of this makes it easy to win as a small brand today.

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Brand Strategy

How Un-Designed Should Brands Be?

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un-designed branding trends

As brands seek to stay in touch with consumers, some are saying the future of brands depends on them looking less manufactured. That feels like an overstatement.

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