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Brand Ideals

Creating New Markets Through Brand Ideals

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Creating New Markets Through Brand Ideals

On October 18, 2010, the top story in The Wall Street Journal pronounced, “Apple Inc. posted a 70% surge in quarterly earnings … the latest sign that CEO Steve Jobs’s gamble on consumer gadgets is paying off.” To us, this view seems incomplete.

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Brand Value & Pricing

Brand Leadership Equals Business Leadership

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Brand Leadership Equals Business Leadership

The successful creation and management of brands will be the hallmark of business leadership in the 21st century.

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