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Author Archive

Building Emotional Connections

The Power Of Intimate Brands

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The Power Of Intimate Brands

The marketplace is constantly evolving, and as new technologies and a dynamic consumer base continue to change how brands are designed and perceived, we knew that a revision of marketing’s fundamental principles was long overdue.

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Building Emotional Connections

How Emotion Drives Brand Choices And Decisions

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How Emotion Drives Brand Choices And Decisions

We now know more about how the human brain processes information and triggers our behaviors than ever before.

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