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Author Archive

Brand Purpose

The Rising Value Of Brand Purpose In Private Equity

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The Rising Value Of Brand Purpose In Private Equity

Earlier this year Larry Fink, Chairman and CEO of Blackrock, published his annual letter to CEOs titled ‘A Sense of Purpose’.

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Branding & Retail

The New Normal Of Retail Brand Experiences

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The New Normal Of Retail Brand Experiences

About two years ago, the rollout of the new KPN retail brand experience began.

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Brand Management

Brand Success In The Fourth Industrial Revolution

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Brand Success In The Fourth Industrial Revolution

To summarize, here are just some of the ways the current industrial revo­lution is changing everything, availing opportunities as well as challenges for your brand:

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Brand Management

Two Paths, One Brand Journey

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Two Paths, One Brand Journey

Two pathways guide the trajectory of brands. The most successful find their strength at the intersection of the two.

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Brand Positioning

5 Keys To Brand Positioning Implementation

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5 Keys To Brand Positioning Implementation

Strong brands make credible, relevant, and distinctive brand promises. Even more importantly, they fulfill these every day.

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