Brands truly get what they deserve.
NEW THINKING
Brands truly get what they deserve.
Brands would do well to follow Gramma B’s advice for falling in love: “Half with the head, half with the heart.”
There’s a natural tendency for businesses, salespeople and marketers to make feature-benefits the focus of their brand stories.
You only have one brand story, but it needs to be told differently at different stages of the relationship you have with those you want to win over as brand advocates.