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Author Archive

Mergers & Acquisitions

Every Merger And Acquisition Needs A Brand Story

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Every Merger And Acquisition Needs A Brand Story

Brands truly get what they deserve.

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Brand Storytelling

Brand Storytelling With Logic And Emotion

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Brand Storytelling With Logic And Emotion

Brands would do well to follow Gramma B’s advice for falling in love: 
“Half with the head, half with the heart.”

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Brand Storytelling

How Purpose-Driven Stories Propel Brands

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How Purpose-Driven Stories Propel Brands

There’s a natural tendency for businesses, salespeople and marketers to make feature-benefits the focus of their brand stories.

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Brand Storytelling

The 4 Phases Of Brand Story Engagement

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The 4 Phases Of Brand Story Engagement

You only have one brand story, but it needs to be told differently at different stages of the relationship you have with those you want to win over as brand advocates.

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