avatar_48x48
Contact BSI
Derrick Daye
813.842.2260 Email us

Author Archive

Brand Strategy

How Brands Disrupt Through Democratization

By

How Brands Disrupt Through Democratization

If coronavirus has shown us anything, it is that casual is the way to dress. Casual – hoodies, t-shirts, sweat pants, yoga clothes, leggings and so forth – has become the required fashion for stay-at-home, work-at-home lifestyles. The love for casual has clothing retailers shifting merchandise to satisfy the demand.

Read More
Brand Strategy

Building Brands On The Concept Of Neighborhood

By

Building Brands On The Concept Of Neighborhood

Neighborhood is more than a geographic descriptor. Neighborhood is a mindset… an amalgam of attitudes and behaviors.

Read More
Brand Management

Finding The Flaws In The Pursuit Of Quality

By

The Pursuit Of Quality Requires Endurance

Elon Musk’s SpaceX company was founded in 2002 to revolutionize space transportation, with the ultimate goal of “making humanity multi-planetary.” SpaceX designs, manufactures, and launches the world’s most advanced rockets and spacecraft.

Read More
Brand Management

Why Brand Image Overrules Brand Quality

By

Why Brand Image Overrules Brand Quality

Tesla had a fourth quarter of profitability. And, although some analysts question the quality of the profitability, these numbers are quite a coup. However, there are some other numbers that are not so wonderful.

Read More
Brand Management

Restoring Brand Relevance: Nestlé Nespresso

By

Restoring Brand Relevance: Nestlé Nespresso

There is a very interesting story in The Guardian about Nespresso, Nestlé’s espresso machine with its colorful, elegant foil coffee capsules. The article tracks Nespresso’s history from its innovative origins to its current situation that is described as “trundling on” without the sophisticated swagger of its early days. The author wonders whether the Nespresso’s brand-business can survive, even though the brand is deemed eco-cool and built on snob appeal.

Read More