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Larry Light, Author at Branding Strategy Insider - Page 2 of 28

How To Execute A Brand Turnaround

A theme of recent business press writing is brand-business turnarounds. For example, Barron’s, the financial newspaper, points to the successful turnaround at clothing retailer Abercrombie & Fitch. The Wall Street Journal reports on the underway turnaround at VF’s Vans, the sneaker brand-business.

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