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Larry Light, Author at Branding Strategy Insider

Real Change Requires A Challenger Mindset

At the end of  2021 Time Magazine and Financial Times both selected Elon Musk as person of the year. There is a lot to be said for Mr. Musk’s selection. After all, he changed the automotive category. His vision and impressive focus created a future in which he wins and all other entries are currently playing by his rules. With the brand he created, Tesla, he has shown that it is possible to break established...

The 8 P’s To Planning Brand Success

CVS, the retail pharmacy-healthcare chain that also owns Aetna insurance, created a platform for progress with the goal of taking a prominent position providing continuing health care to communities. This plan was devised and in place in advance of the current corona virus crisis. That platform is helping to forge a brand business poised for enduring profitable growth.

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Branding Strategy Insider is published by The Blake Project, an independently owned, strategic brand consultancy with extensive experience helping businesses and brands gain an emotional advantage, a distinctive advantage and a connective advantage.

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