avatar_48x48
Contact BSI
Derrick Daye
813.842.2260 Email us

Author Archive

Private Label

Private Label Brands Are Not Commodities

By

Private Label Brands Are Not Commodities

A private label brand is not the same as a commodity product. A recent trends report from Deloitte highlights a trend focused on the tension between commoditization and premiumization. Deloitte states, “To remain competitive, many retailers have shifted toward offering private labels…. While discount products (commodities) still represent the majority of private-label sales, the share of premium private labels continues to rise….”

Read More
Brand Management

Building Eco-Conscious Brands

By

Building Eco-conscious Brands

In 1966, a year before the Summer of Love and two years before the original Woodstock, two gurus of the macrobiotic lifestyle, followers of the great George Ohsawa, opened a health food store called Erewhon. Erewhon is meant the title to be understood as the word “nowhere” backward even though the letters “h” and “w” are transposed. It came from the Samuel Butler book about a utopia. One of the fictional Erewhon’s tenets was that everyone was responsible for their own health and wellbeing.

Read More
Brand Management

4 Timely Rules For Hotel Brand Strategy

By

4 Timely Rules For Hotel Brand Strategy

Hotels have experienced significant losses due to coronavirus. But, there are signs of recovery. A report on the travel industry generated by McKinsey & Co., the global consultancy, covers airlines, hotels, vacation rentals, tours and activities, online travel agencies (OTAs), car rentals, and ridesharing and cruises. According to this reportthere are “… signs of latent demand for travel: Customers are interested and willing to travel again when they are allowed to do so, even before a vaccine is available at scale.”

Read More
Brand Leadership

The Perils Of Not Articulating A Clear Vision

By

The Perils Of Not Articulating A Clear Vision

It just took three years before Ford’s CEO Jim Hackett retired. In May 2017, Ford hired him to be CEO. Mr. Hackett had been CEO of Steelcase, the office furniture company. While at Steelcase, he joined Ford’s Board of Directors and oversaw Ford’s Smart Mobility unit. When Ford was starting to slide, Bill Ford, executive chairman and family scion, picked Mr. Hackett to take over as CEO from Mark Fields.

Read More
Customer Experience

Brands Must Counter Disconnection And Distance

By

Brands Must Counter Disconnection And Distance

The mantra for brands is “be experiential.” Brands are focused on creating enveloping, engaging, embracing, and all-encompassing total brand experiences for customers.

Read More