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Co-Creation

Customer Co-Creation For Greater Brand Outcomes

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Customer Co-creation Strategy

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from George, a Director of Marketing in San Francisco, California asks this about the customer co-creation process:

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Co-Creation

Customer Co-Creation For Higher Brand Value

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Customer Co-Creation

Microsoft had a tough year in 2012. According to Millward Brown’s BrandZ™ ranking of the 100 most valuable global brands, the company saw their brand value drop 9% between May 2012 and 2013. It appears that Microsoft changed too much, too soon when they launched their new operating system, Windows 8. And with that they alienated a large number of potential users.

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Co-Creation

Brand Building And Customer Co-Creation

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Customer Co-Creation Workshops

Co-creation gives you a better answer because it starts at a better place. 

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