Retailers and marketers are on the front lines of the long journey to Sustainability. No one connects with the world like we do. No one has so many touchpoints with consumers. No one has more responsibility for making a difference.
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In commerce we are nearing the unthinkable. Efficiency and solid performance are becoming table stakes, a bottom line license to compete. Your challenge is to get beyond table-stakes.
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The digital revolution is transforming marketing, entertainment and technology everywhere. The boundaries between media and advertising, content and products, creator and producer, audience and critic are dissolving. It’s convergence and divergence. And everything is media.
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Marketing is experiencing a radical change. In the 1990s we saw power shift from manufacturers to retailers. Now competition, choice and technology have put consumers in control.
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I spent many of my early years in marketing in the Middle East for Procter & Gamble and Gillette.
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Branding Strategy Insider helps marketing oriented leaders and professionals build strong brands. We focus on sharing thought provoking expertise that promotes an elevated conversation on brand strategy and brand management and fosters community among marketers. BSI is a service of The Blake Project, a leading brand consultancy based in the United States, serving marketers around the world.
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