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Author Archive

Brand Marketing

Of Retailers And Sustainability

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Of Retailers And Sustainability

Retailers and marketers are on the front lines of the long journey to Sustainability. No one connects with the world like we do. No one has so many touchpoints with consumers. No one has more responsibility for making a difference.

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Brand Management

Five Ideas To Win In The Attraction Economy

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Five Ideas To Win In The Attraction Economy

In commerce we are nearing the unthinkable. Efficiency and solid performance are becoming table stakes, a bottom line license to compete. Your challenge is to get beyond table-stakes.

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Brand Management

How To Surf The Attraction Economy

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The digital revolution is transforming marketing, entertainment and technology everywhere.

The digital revolution is transforming marketing, entertainment and technology everywhere. The boundaries between media and advertising, content and products, creator and producer, audience and critic are dissolving. It’s convergence and divergence. And everything is media.

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Building Emotional Connections

The Lovemarks Effect In Food & Beverage

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The Lovemarks Effect In Food & Beverage

Marketing is experiencing a radical change. In the 1990s we saw power shift from manufacturers to retailers. Now competition, choice and technology have put consumers in control.

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Building Emotional Connections

Building Brands In The Age Of Attraction

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Building Brands In The Age Of Attraction

I spent many of my early years in marketing in the Middle East for Procter & Gamble and Gillette.

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