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Author Archive

Brand Management

Integrating Brand And Talent Strategy

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Brand and Talent Strategy

We all know that creating a cohesive, powerful brand platform that drives performance is an immense undertaking. When done well, it brings together an organization’s purpose, its vision and ambition, the strategy and objectives that will deliver that strategy.

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Brand Culture

Employer Branding: The Critical Audiences

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Employer Branding: The Critical Audiences

You’d be surprised how many books/blogs/articles about employee communications say a lot about theory, communication channels (media) and content… and very little about employees.

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Brand Strategy

Applying A Go-To-Market Lens To Your Brand

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Applying A Go-To-Market Lens To Your Brand

It’s a truism these days that best-in-class organizations see brand as core to their end-to-end business operations, as well as to their end-to-end customer and talent experiences.

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Brand Management

How Brands Can Combat The Silo Threat

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 How Brands Can Combat The Silo Threat

We’ve all been there: After keying (or speaking) personal data into a customer support system, a human (or bot) comes on the line and promptly asks you for the exact same information that you just entered.

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Brand Valuation

6 Ways To Measure The Value Of Brands

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6 Ways To Measure The Value Of Brands

“If this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trademarks, and I would fare better than you.” ~ John Stuart, Chairman of the Quaker Oats Company

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