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Author Archive

Brand Strategy

Applying A Go-To-Market Lens To Your Brand

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Applying A Go-To-Market Lens To Your Brand

It’s a truism these days that best-in-class organizations see brand as core to their end-to-end business operations, as well as to their end-to-end customer and talent experiences.

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Brand Management

How Brands Can Combat The Silo Threat

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 How Brands Can Combat The Silo Threat

We’ve all been there: After keying (or speaking) personal data into a customer support system, a human (or bot) comes on the line and promptly asks you for the exact same information that you just entered.

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Brand Valuation

6 Ways To Measure The Value Of Brands

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6 Ways To Measure The Value Of Brands

“If this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trademarks, and I would fare better than you.” ~ John Stuart, Chairman of the Quaker Oats Company

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Brand Purpose

Beyond The Purpose Of Brand Purpose

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Beyond The Purpose Of Brand Purpose

A decade ago, the whole idea of “purpose” inspired brand development and management was far from mainstream.

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Brand Management

Brand Management In The Age Of AI

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Brand Management In The Age Of AI

A few years ago I was asked to participate in a breakout session pitting a bunch of entrepreneurial Silicon Valley marketers in the same room against some serious Fortune 500 CMO-types.

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