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Author Archive

Brand Management

Brand Management In The Age Of AI

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Brand Management In The Age Of AI

A few years ago I was asked to participate in a breakout session pitting a bunch of entrepreneurial Silicon Valley marketers in the same room against some serious Fortune 500 CMO-types.

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Brand Management

The New Era Of Brand: Data, AI & Consumer Control

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The New Era Of Brand: Data, AI & Consumer Control

Five years ago, hot on the heels of some significant global rebranding work and regional talent branding successes, I wrote a book titled “Brand and Talent.

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Brand Management

The Intersection Of Brand And Talent

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The Intersection Of Brand And Talent

Your brand management and talent management approaches are two of the most powerful levers at your disposal in driving tangible, measurable improvement to the performance of your business.

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Brand Management

Employer Brand Strategy And Talent

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Employer Brand Strategy And Talent

A 2012 LinkedIn White Paper, ‘Why Your Employer Brand Matters’, found that a strong employer brand (as indicated by an individual having a positive impression of a company) is twice as likely to be linked to job consideration as a strong overall brand.

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Brand Management

The Case For Purpose Driven Brands

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The Case For Purpose Driven Brands

What evidence is there that Purpose-driven brands do any better than others?

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