avatar_48x48
Contact BSI
Derrick Daye
888.706.5489 Email us

Author Archive

Brand Management

How Brands Can Combat The Silo Threat

By

 How Brands Can Combat The Silo Threat

We’ve all been there: After keying (or speaking) personal data into a customer support system, a human (or bot) comes on the line and promptly asks you for the exact same information that you just entered.

Read More
Brand Valuation

6 Ways To Measure The Value Of Brands

By

6 Ways To Measure The Value Of Brands

“If this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trademarks, and I would fare better than you.” ~ John Stuart, Chairman of the Quaker Oats Company

Read More
Brand Purpose

Beyond The Purpose Of Brand Purpose

By

Beyond The Purpose Of Brand Purpose

A decade ago, the whole idea of “purpose” inspired brand development and management was far from mainstream.

Read More
Brand Management

Brand Management In The Age Of AI

By

Brand Management In The Age Of AI

A few years ago I was asked to participate in a breakout session pitting a bunch of entrepreneurial Silicon Valley marketers in the same room against some serious Fortune 500 CMO-types.

Read More
Brand Management

The New Era Of Brand: Data, AI & Consumer Control

By

The New Era Of Brand: Data, AI & Consumer Control

Five years ago, hot on the heels of some significant global rebranding work and regional talent branding successes, I wrote a book titled “Brand and Talent.

Read More