Once again budgeting season is upon us, a time of year that most brand managers dread. When you ask them to select their favorite management process, budgeting rarely makes even the top 5.
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Ken Favaro, Author at Branding Strategy Insider
“What adjacencies should we enter?” Over the last decade, this question has become synonymous with asking, “How should we grow?” in almost every major company around the world.
The concept of strategy originates in war, where the objective is to destroy the enemy. In business, if the enemy is your competitor, then the objective of strategy must be to crush the competition.